The Raising of Money: 35 Essentials Trustees are Using to Make a Difference
By Jim Lord
A note from the author
My intention in this "executive summary" was to peel away complexity and reveal simple, proven, enduring principles. This book gives board members the 35 fundamentals of raising money -- each in just a few brief pages.
I'm glad to say that this little blue book has reached a wide audience. In fact, more than 100,000 people have used it to attract financial support to their organizations ... so they can change the world. It sold so many copies in its first 15 years that it's still known as the world's all-time bestselling book on raising money. The first edition went through dozens of printings and was translated into several languages.
Along the way, it's become perhaps the most-quoted (and most-plagiarized) book ever published in the field. Many consider it a classic, which is certainly gratifying to me.
What's more, it looks like the book has stood the test of time. The lessons it holds are every bit as relevant today as when it was first published in 1983. And now I've updated it with fresh ideas inspired by these times, including a dose of the more advanced methods of The Philanthropic Quest.
Many institutions have invested in multiple copies of The Raising of Money to distribute to their staff, board, and volunteers.
That's a simple and effective way to move the conversation about fund raising in a positive direction. I wrote the book to reinforce the best of professional practices, so you can use it to help those around you understand development better.
And with the "expert who wrote the book" echoing what you've been saying all along, folks will respect your professional judgment even more. (You know how that works, right?)
— Jim Lord